Digital Marketing Specialist
Company: LeafFilter
Location: Akron
Posted on: January 25, 2023
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Job Description:
At Leaf Home, people are at the heart of everything we do, and
we've crafted a team of the very best to ensure we make a
difference. Our brands, including LeafFilter Gutter Protection,
Leaf Home Water Solutions, Leaf Home Safety Solutions, and Leaf
Home Enhancements, invest in our commitment to make each home safer
and more livable. In addition to serving our customers, Leaf Home
strives to build a welcoming and inclusive workplace. We are proud
to be a certified Great Place to Work - as well as a
multi-recipient of Top Workplaces. From free benefits to
people-focused committees like the Women's Committee, Diversity &
Inclusion Committee, and VetConnect, we are dedicated to making
Leaf Home a great place to work every day--- because who doesn't
want a job they can look forward to? Come grow your career with
us!
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--- - - - - - - - - Big company with a family-owned feel - YOU are
important to us, and we've built a culture you'll love.
--- - - - - - - - - Recognized as a top Ohio and US workplace by
The Plain Dealer, Energage, and Great Place to Work -.
--- - - - - - - - - Job security - we have locations throughout the
U.S. and Canada, and we're not done growing!
--- - - - - - - - - Inclusion, sustainability, and reliability are
at the core of our culture
--- - - - - - - - - Veterans' resources available to help
transitioning service members find a new rhythm.
--- - - - - - - - - Dedicated to providing resources and
encouragement for employee growth
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Position Summary: The Recruitment Marketing Specialist collaborates
with internal and external partners to develop and execute
recruitment marketing strategies and solutions to engage and
attract new team members while enhancing the Leaf Home employer
brand through advertising and social communications.
Essential Duties and Responsibilities:
- - - - - - - - - Applies programmatic recruitment marketing
techniques to scale top end candidate funnel traffic while
improving bottom end candidate funnel through increased hire
conversions and lower cost per hire
- - - - - - - - - Monitors allocated budget utilized for job search
engines, job boards, and social sites and makes recommendations for
allocating to most productive channels using cost per click, cost
per apply, and cost per hire KPIs
- - - - - - - - - Builds strong partnerships within the talent team
and cross-functional teams through on-going education on business
trends, internal client group needs and unique hiring
challenges
- - - - - - - - - Collects and analyzes data on established and
prospective job boards, recruitment vendors, and recruitment
marketing technology
- - - - - - - - - Report on campaign and source effectiveness to
maximize ROI and results and make data-driven adjustments and
recommendations using proven recruitment marketing tactics
- - - - - - - - - Create engaging content promoting talent
acquisition and employer of choice initiatives on various job
boards and social media
- - - - - - - - - Partner with talent and marketing team to
understand key hiring priorities, external and internal factors
impacting recruitment and utilize to provide recommendations for
development of digital recruitment campaigns
- - - - - - - - - Performs other duties as assigned by
supervisor.
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Experience and Minimum Qualifications:
- - - - - - - - - Bachelor's Degree preferred, or equivalent
combination of education, training, and experience.
- - - - - - - - - Minimum of 3 years of recruitment marketing
experience for talent acquisition function
- - - - - - - - - Experience demonstrating full candidate funnel
metrics and establishing ROI
- - - - - - - - - Proven ability to understand employment marketing
data and employment trends
- - - - - - - - - Experience creating engaging and dynamic content
promoting major companies and job openings
- - - - - - - - - Ability to utilize critical thinking and
independent judgment to manage recruitment marketing
initiatives
- - - - - - - - Ability to juggle various work activities and shift
their attention from one task to another to meet the demands of
different stakeholders without "dropping the ball".
- - - - - - - - Ability to thrive in a fast-paced, high-energy,
team-oriented environment and have a "roll up your sleeves" and
"today not tomorrow" mentality.
- - - - - - - - Apply active listening skills through the ability
to comprehend information presented and respond thoughtfully.
- - - - - - - - Detail-oriented and can focus on the task at hand,
no matter how minute, by finding the most efficient and effective
pathway to completion.
- - - - - - - - Excellent verbal and written communication skills
are required for communicating with internal and external parties
in a manner that is both articulate and professional.
- - - - - - - - Ability to logically connect ideas, scrutinize and
evaluate arguments, find inconsistencies and errors in work, solve
complex problems, and engage in reflection.
- - - - - - - - - Ability to provide timely and empathetic help
through in-person, phone, email, and social media avenues that
keeps the co-worker or customer's needs at the forefront of every
interaction.
- - - - - - - - - Ability to communicate effectively, to recognize,
understand, and manage one's own emotions as well as others, and
foster positive working relationships across all levels of the
organization.
- - - - - - - - Holding oneself responsible and being self-driven
in accomplishing business goals, adhering to policies and being
responsible for one's own actions, performance, and decisions.
- - - - - - - - - Proficiency using Microsoft Office Suite
(Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- - - - - - - - - -
- - - - - - - - Must be legally authorized to work in country of
employment without sponsorship for employment visa status (e.g.,
H1B status).
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Preferred Knowledge, Skills, Abilities or Certifications:
- - - - - - - - - Prior experience working with third party
programmatic recruitment marketing vendors (Recruitics, Appcast,
Smashfly, etc.)
- - - - - - - - - Prior experience working with data business
intelligence and visualization tools (Tableau, IBM Cognos,
etc.)
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Travel Requirements:
- - - - - - - - - No travel required.
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Overtime/Additional Hours Requirements:
- - - - - - - - - Additional Hours May Be Required (Exempt
Positions)
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Physical Requirements
- - - - - - - - - Normal Office Environment
- - - - - - - - - Indoor work in a climate-controlled
environment.
- - - - - - - - - Sedentary work. Exerting up to 10 pounds of force
occasionally and/or negligible amount of force frequently or
constantly to lift, carry, push, pull or otherwise move objects,
including the human body. Sedentary work involves sitting most of
the time.
Are We Your Company?
Focused On Growth Leaf Home is dominating the home improvement
industry as we continue to grow. We work hard and play harder. For
us, we strive to be better than the best and we want you to join in
our success! With offices across the U.S. and Canada, our team is
diverse and strong. From marketing to sales, installation, and
service, we have the best team, right along with the best home
solutions. We are committed to our employees' growth, which we
demonstrate by:
--- - - - - - - - - Innovating, Always: Leaf is focused on
providing cutting edge solutions, both for employees and
customers
--- - - - - - - - - Partnering With Our Customers: Building strong
and trusted relationships is at the core of everything we do
--- - - - - - - - - Empowering Employees: Our brand begins and ends
with our people, and we provide opportunities for growth and
success in a supportive environment
--- - - - - - - - - Supporting Our Communities: Home is where the
heart is, and we in turn strive to give back to the communities
that our customers and employees call home
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What do we offer?
--- - - - - - - - - Industry-leading compensation package
--- - - - - - - - - Fully paid Medical, Dental, and Vision benefits
after 90 days
--- - - - - - - - - 401k Savings Plan
--- - - - - - - - - Paid Time Off, Comprehensive Health, Wellbeing,
and Financial Wellness Programs
--- - - - - - - - - Childcare benefits to support families
--- - - - - - - - - Endless opportunity for growth and advancement.
Just ask our current employees!
Other perks you need to know about:
--- - - - - - - - - Employee assistance program - get 24/7 support
in areas including legal, financial planning, and counseling.
--- - - - - - - - - Employee discount marketplace - enjoy discounts
on thousands of products, from cars to local attractions.
--- - - - - - - - - Gym membership compensation - your insurance
will help cover the cost of your gym membership!
--- - - - - - - - - Groups like Vet Connect & the Women's Committee
to help you get involved and to provide resources for your
success
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Leaf Home Awards and Accolades: Leaf Home has been recognized as a
top workplace by The Plain Dealer, is a - multi-year recipient of
Top Workplaces USA by Energage, and has been Certified--- by Great
Place to Work -. A few of our brands have also earned accolades,
including:
--- - - - - - - - - LeafFilter and Leaf Home Safety Solutions have
ranked on the annual Remodeling 550 list
--- - - - - - - - - Leaf Home, LeafFilter, and Leaf Home Safety
Solutions have been recognized on Qualified Remodeler magazine's
Top 500 list
--- - - - - - - - - Leaf Home is a Smart Culture Awards honoree for
its employee-focused culture
--- - - - - - - - - Leaf Home is recognized as a growth leader on
both the Inc. 5000 and Inc. 5000 Regionals: Midwest lists
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For a full list of awards earned by our brands, please visit .
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Diversity and Inclusion Statement
Leaf Home Solutions is committed to creating a diverse environment
and is proud to be an equal opportunity employer. We strive to
create an environment that embraces differences and fosters
inclusion.
Equal Opportunity Statement
Leaf Home Solutions will recruit, hire, train, and promote persons
in all job titles without regard to race, color, ancestry, national
origin, gender identity or expression, sexual orientation, marital
status, religion, age, results of genetic testing, veteran status,
or physical/mental disability (except where the disability prevents
the individual from being able to perform the essential functions
of the job and cannot be reasonably accommodated in full compliance
with the law).
Keywords: LeafFilter, Akron , Digital Marketing Specialist, Other , Akron, Ohio
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