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Vice-President, Loyalty Programs

Company: Signet Jewelers
Location: Akron
Posted on: May 3, 2021

Job Description:

The Vice President of Loyalty will have responsibility for defining, launching and managing the Loyalty program for Signet with a goal of driving increased customer lifetime value. This is a new role designed to better engage our customers both within the purchase journey and between purchases, through leveraging marketing, services and gamification. A key to success in this role will be to effectively collaborate across functions and banners to engage customers to think of Signet whenever they are purchasing jewelry or need a jewelry related service. This role will create and develop a team to lead loyalty that will manage the program's design, operations and financial metrics.

Key Responsibilities:

+ Develop and launch a Loyalty program for Signet by identifying and leveraging category and related insights

+ Provide strategic direction on the marketing and branding that defines the Loyalty program across business channels

+ Develop and foster partnerships across Signet to implement the Loyalty program and drive customer engagement

+ Grow customer lifetime value

+ Measure success and recommend investment to support the growth, by driving and implementing Loyalty program initiatives including the program utilization, impact to NPS and expense

+ Lead nimble product teams to drive responsive and action-oriented tests. Manage Loyalty program budget

+ Contribute to program success by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives

+ Strong collaboration with the Digital team and the Banner teams to optimize the customer experience across each stage of the customer journey

+ Strong collaboration with Store Operations to understand capabilities and maximize the impact of the program

+ Report upon performance while providing clarity and visibility to program drivers

Position Qualifications:

+ Bachelor's Degree in business administration or related field. Master's degree (MBA) preferred

+ 15+ years job related experience with a proven record of continuous improvement and achievement

+ Proven P&L management experience - with strong financial acumen

+ Previous experience working in loyalty

+ Customer first - ability to understand customer journey insights and deliver features to drive growth

+ Innovation - able to translate insights and ideas into tangible programs to grow the business

+ Partnerships and M&A - demonstrated ability to develop partnerships to create joint value

+ Creativity and ability to influence across various lines of business

+ Depth in overall business and people leadership

At Signet, we are a people Company. Our Mission "Celebrate Life, Express Love." and our Core Values guide how we treat customers and all Team Members.

We're ONE Company, proud of our rich heritage, international presence, marketing leadership through our successful retail brands, and well planned vision for continued growth and success.

Our shared commitment to continually improve and to work hard for our customers and one another creates opportunity for each of us.

Keywords: Signet Jewelers, Akron , Vice-President, Loyalty Programs, Other , Akron, Ohio

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