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Brand Communications Manager

Company: Gojo
Location: Akron
Posted on: May 3, 2021

Job Description:

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Work Location: GOJO Plaza, Akron, Ohio

GOJO Industries, inventor of PURELL branded well-being solutions, is the global leader in Healthy Skin and Healthy Places. We use the best science available to create breakthroughs that result in healthier people and environments.



Our 75-year success as a Family Enterprise is propelled by our collaborative culture of Purpose-driven colleagues. We work in ways that nourish our growth and build flourishing teams. We care about each other, and embody the health and well-being we bring to the world.



The opportunities we have to make a difference in people's lives drive us. If this inspires you, please join us at GOJO.

Role Objective

Market Leadership
Activates the PURELL brand strategy, identifying and authoring key messages and unifying core narratives to help bring the PURELL brand strategy to life across touchpoints.
Manages enterprise brand campaigns, working cross functionally to maximize coordinated programs that support enterprise goals.
Creates vision and pathway towards a comprehensive partnership marketing programs that strengthen top of mind awareness, sustains category leadership and deepens affinity for the PURELL brand.

Essential Functions and Responsibilities

Manages enterprise brand campaigns to grow the PURELL brand.

Supports the development of and activates upon brand strategy, enrolling cross-functional teams and enriching plans based on competitive, market, and category trends.
Plans, aligns and develops strategic marketing communications plans and campaigns.
Serves as the brand champion across internal and external constituents: BST marketers, sales, senior leadership, distributor partners, and end user customers.
Anticipates opportunities by proactively engaging with internal and external data sources.
Directs work, plans, implements, and executes integrated marketing communications campaigns.
Works throughout the organization to identify, shape, and articulate key messages across solution and market teams.

Serves as a champion of the PURELL brand, developing standards to support brand continuity and tools.
Serves as an advocate for existing and potential brand partners - identifying and managing towards the critical path to achieve near and long-term success.
Serves as an enterprise brand advocate in customer-facing environments.
Leads approval processes to ensure brand standards are met.

Education and Experience

BA/BS degree with 5-7 years' experience in brand communications marketing, MBA or masters in communication preferred.
Highly persuasive written communication skills and engaging presentation skills.
Demonstrated experience managing across the full marketing mix - with experience leading and managing campaigns that span digital, social, owned properties and paid.
Proven ability to develop brand, marketing and content management strategies.
Ability to develop, articulate and present a compelling vision to all stakeholders.
Strong, systems thinking and marketing savvy.

Supervision/Coordination

Supervises one direct report (Marketing Associate)

Travel Requirements

Overnight Travel - sporadic - required.

To Apply:

To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.

Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.

Keywords: Gojo, Akron , Brand Communications Manager, Other , Akron, Ohio

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