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Manager, Broadcast Marketing

Company: LeafFilter
Location: Hudson
Posted on: May 3, 2021

Job Description:

At Leaf Home Solutions people are at the heart of everything we do, and weve crafted a team of the very best to ensure we make a difference both to the homeowners we support and the staff thats at the heart of it all. We are driven by the hard-working and creative individuals that are passionate about their careers and what they do. LeafFilter Gutter Protection seeks to provide the best gutter cover solution paired with an outstanding customer service experience from beginning to end. Leaf Home Safety Solutions installs accessibility solutions like stair lifts, walk-in tubs, and walk-in showers to enhance the safety of our customers in the homes they love.

Position Summary
Leaf Home Solutions is seeking a Manager, Broadcast Marketing with extensive experience in TV and Radio media planning and buying. The Manager, Broadcast Marketing will lead the companys strategy and execution of broadcast marketing channels, oversee both direct and agency placed media purchases, manage a multi-million-dollar media budget, and collaborate on creative development.

The Manager will lead the in-house Broadcast Marketing team in negotiating and purchasing TV and Radio media placements. The Manager will also cultivate external agency relationships for broadcast media planning, buying, creative concepting, and on-going performance analysis.

This role also requires working collaboratively with in-house marketing teams including but not limited to: Digital, Communications, Print, Project Management, Analytics, and Creative to ensure cross-channel continuity and cohesiveness. The Manager will lead the performance optimization of established offices and the opening of new offices as the company continues to expand both existing and new verticals.


Essential Duties and Responsibilities

  • Develop strategy for on-going broadcast advertising campaigns in line with seasonal behaviors in 100+ existing offices
  • Research new geographies and broadcast marketing opportunities for offices to be opened on an on-going basis
  • Vet new and emerging media opportunities in broadcast marketing channels, including phone calls and in-person meetings with prospective media vendors and salespeople
  • Visualize and concept new creative development by collaborating with external agency, plus internal Creative and Communications teams to support marketing strategies
  • Manage a significant budget in terms of planning, tracking, optimizing, and reporting, and often working closely with Analytics and Accounting/Finance
  • Partner with Marketing Analytics team to analyze both real-time and trending media performance via weekly reporting calls with agency partners and real-time internal reporting via Tableau
  • Organize quarterly planning presentations to be shared internally with company executives and leadership
  • Foster relationships with media vendors/partners and their employees

Experience and Minimum Qualifications

  • Bachelor's degree in a quantitative and/or business fields such as marketing, communications, mathematics, economics, finance, computer science, and business or equivalent experience in a related field.
  • 8+ years minimum managing cross-channel complex broadcast marketing campaigns, inclusive of TV and Radio (traditional and digital)
  • Experience instituting and participating in an organized creative development process for campaigns
  • Extensive experience writing professionally, inclusive of emails, internal and external presentations, and marketing material
  • Effective project management skills
  • Solid mathematical aptitude. Ability to analyze complex datasets, understanding major KPIs
  • Experience analyzing performance data and market trends, then communicating insights to drive future advertising strategies
  • Experience with media/agency buying tools
  • Proficiency in all Microsoft Office programs
  • Driven to meet or exceed specific goals, results-focus mindset
  • Strong research, negotiation, analytical and problem-solving skills required (taking concepts and ideas and translating them into solutions)
  • Communication with executive leaders of the company in a daily function
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications

  • Bachelors degree in marketing/advertising, finance, or any related field from an accredited institution
  • Basic digital experience a plus

Travel Requirements

  • No travel required.

Overtime/Additional Hours Requirements

  • Additional Hours May Be Required (Exempt Positions)

Physical Requirements

  • Normal Office Environment
  • Indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

LeafFilter Company Overview

Why Work at LeafFilter? LeafFilter Gutter Protection has cultivated a passionate and inspired team with the support of an excellent workplace culture. People are at the heart of everything we do, and weve crafted a team of the very finest to ensure we make a differenceboth to the homeowners we support and to the staff thats at the heart of it all. Are you looking for a workplace with excellent culture, benefits, and opportunities for advancement? How about weekly pay, casual dress, and a fun work environment? Because were looking for someone just like you to make our team extraordinary.

Are we your company? LeafFilter is dominating the gutter protection industry and we continue to grow. We work hard and play harder. Were a big company with a small company feel. We have ambition and drive and were in constant development. For us, we strive to be better than the best and we want you to join in our success! LeafFilter is the #1 rated gutter guard system in the nation as evaluated by the leading consumer publication. Since 2005, LeafFilter has grown from one small office in Hudson, OH to North Americas largest gutter protection company and a leader in the home improvement industry. From marketing to sales, installation, and service, we have the best team, right along with the best gutter protection solution.

For more information about Leaf Home Solutions and our growing organization, please visit .

Leaf Home Safety Solutions Company Overview

Why Work at Leaf Home Safety Solutions? Behind every great brand is an incredible team of thinkers with a hunger for success. At Leaf Home Safety Solutions (a Leaf Home Solutions Company), a talented and inspired team fuels our brand behind the scenes. Leaf Home Safety Solutions has cultivated a passionate and inspired team with the support of an excellent workplace culture. People are at the heart of everything we do, and weve crafted a team of the very best to ensure we make a difference both to the homeowners we support and the staff thats at the heart of it all. Are you looking for a workplace with excellent culture, benefits, and opportunities for advancement? How about weekly pay, casual dress, and a fun work environment? Because were looking for someone just like you to make our team extraordinary.

Are we your company? Life is full of uncertainties, but whether you can stay in the home you love shouldnt be one of them. Leaf Home Safety Solutions installs accessibility solutions like stair lifts, walk-in tubs, and walk-in showers to enhance the safety of our customers in the homes they love. As such, we strive to assemble a team of caring and compassionate individuals that share our mission of empowering homeowners. From our corporate team to our local teams, weve crafted a team of the very finest and we hope youll be joining that team!

What do we offer?

  • Industry leading compensation package
  • Full Medical, Dental, and Vision benefits after 90 days
  • 401k Savings Plan
  • Paid Time Off
  • Wellness programs
  • Endless opportunity for growth and advancement

LeafFilter Awards and Accolades (2020)

  • Inc. 5000s fastest growing companies in America for eight straight years
  • Qualified Remodeler Magazines Top 500 List: 4th Largest Remodeler
  • Remodeling Magazines Top 550 List: 2nd Largest Remodeler
  • Top Workplace by Cleveland Plain Dealer

Diversity and Inclusion Statement
Leaf Home Solutions is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.


Equal Opportunity Statement
Leaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Keywords: LeafFilter, Akron , Manager, Broadcast Marketing, Other , Hudson, Ohio

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