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Assistant Manager, Brand

Company: The J. M. Smucker Company
Location: Akron
Posted on: June 14, 2019

Job Description:

For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's , Folgers , Jif , Dunkin Donuts , Crisco , Caf Bustelo , R.W. Knudsen Family , Sahale Snacks , Smucker's Uncrustables , Robin Hood , and Bick s . In pet food and pet snacks, its brands include Rachael Ray Nutrish , Meow Mix , Milk-Bone , Kibbles 'n Bits , Natural Balance , and Nature s Recipe . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.


Assistant Manager, Brand


Orrville, OH


Brand Manager


The J.M. Smucker Company is seeking an Assistant Brand Manager who will bring passion and energy to developing brands that win the hearts and minds of consumers. The Assistant Brand Manager, Smucker's will deliver against short and long-term business objectives by: making strategic recommendations based on deep category and consumer understanding; working collaboratively with cross-functional teams to help lead key brand growth initiatives; executing marketing tactics to build brand equity and drive loyalty. Successful candidates will demonstrate passion for brand marketing, proven analytical abilities, drive for results, strong interpersonal skills, and a desire to contribute as a valued team member.


Market & Competitor Analysis

* Evaluate data and market trends impacting the business with intent to draw actionable insights and recommendations to achieve annual sales and profit objectives.

* Catalog relevant consumer information from key sources (Panel Data, NPD, Consumer Studies, etc.) to inform the business planning process.

* Prepare for and actively participate in supply and operations planning process, providing forecast input based on shipment and consumption trends.

Brand Management

* Assist in the development and tracking of volume delivery plan.

* Support Brand Manager in development of annual brand plans and business marketing objectives, including gaining senior leadership alignment to recommended strategies and initiatives.

* Partner with Consumer Engagement team members and external agencies/suppliers to develop compelling messaging and creative in support of overarching marketing campaign.

* Execute marketing tactics that deliver against brand positioning and business objectives. Track and analyze performance and report on findings, including recommendations for future marketing initiatives.

* Collaborate with cross-functional teams in the development of new product and platform ideas; product improvements; value engineering initiatives. Lead close-in innovation projects and commercialization.

* Partner with Sales to develop channel strategies, including implications for assortment, merchandising, pricing and sizing, new business opportunities and tracking new item distribution and performance.

* Assist in the creation of sell-in presentations to both internal and external audiences.

General Administrative

* Understand data reporting systems including IRI, Spotfire, etc.

* Manage program marketing budgets for respective business segments.

* Foster, contribute and lead appropriate communication flow across disciplines.

* Provide support as needed to Brand Manager and demonstrate flexibility in daily projects/work plan.

* Service ad hoc informative requests from Marketing and cross-functional teams.



* BS/BA, MBA coursework in Marketing preferred


* 3 5 years relevant work experience, background in consumer packaged goods preferred


* Excellent verbal and written skills

* Proven analytical and problem solving abilities

* Strong attention to detail

* Ability to lead and influence cross-functional teams

* Ability to multi-task, take initiative, and work well both autonomously and as part of a team

* Demonstrated passion for brand marketing

* Proficient in Microsoft Office programs, specifically Microsoft Excel and PowerPoint



The J. M. Smucker Company (the Company ) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.

Keywords: The J. M. Smucker Company, Akron , Assistant Manager, Brand, Executive , Akron, Ohio

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