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PURELL Market Development Manager - Retail

Company: GOJO
Location: Akron
Posted on: January 15, 2019

Job Description:

Information about #19571 PURELL Market Development Manager - Retail
Work Location: GOJO Plaza - Akron, Ohio
In this role you will: utilize your unique blend of research, sales and marketing skills to plan and implement new and existing vertical market (segment/niche) strategy, programs and market entry approaches. Through the process of prototype, refine, validate, and scale-up, you'll drive toward market leadership through market intimacy and innovation. You'll work cross-functionally with Sales, Product Management, Market Research and multiple other areas to test, validate and launch new or existing solutions into new markets.
Key Duties:

  • Uses market research to create deep market intimacy with specialized market needs
  • Identifies the players - customers, distributors, potential partners, and influencers
  • Builds relationships with key market influencers, customers, Key Decision Makers, and thought leaders, etc.
  • Conducts solid market and business analysis, understanding the opportunities and risks
  • Generates innovative approaches
  • Chooses smart strategies that include clear positioning, smart pricing, and competitive advantages
  • Finds creative paths of Iow resistance
  • Creates strategic and executable vertical market plans
  • Develops early stage market insights and recommendations and plans for growth and expansion
  • Leverages outside resources as needed
  • Teams with Sales partners providing market expertise and intimacy
  • Participates in marketing alignment and project teams

    Education and Experience Required

    • MBA with at least three (3) to five (5) years' marketing in Retail B2B (grocery, convenience, non-food retail) or CPG marketing (Brand or Shopper Marketing) preferred


      • BA/BS in marketing, business or a related field with at least seven (7) years' industry related sales and marketing experience required, preferably in Retail B2B or CPG marketing (Brand or Shopper Marketing)

        Additional Accountabilities

        • Become the recognized market expert and business leader, responsible for the market's annual and long term performance, profitability, and growth
        • Entrepreneurial hands-on market management
        • Keep the big picture in mind while managing the details
        • Segment the market to better understand needs, wants and Total Solutions
        • Focus on immediate opportunities yielding significant competitive advantage
        • Use street-smart guerilla tactics
        • Find, explore and leverage the knowledge held by others
        • Identify market-specific nuances and performance drivers
        • Know what's working and when, and understand where to push for results
        • Constantly tinker and learn by doing
        • Apply insights from other businesses and models
        • Manage market specific budgets
        • Create and communicate market positioning


          • Full time
          • Work Hours typically 8:30am to 5:00pm
          • Typically 30%% travel required; more possible at times
          • No Direct reports
          • Position located at GOJO Plaza in Akron, Ohio

            To Apply:

            To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.

            Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.

            Keywords: GOJO, Akron , PURELL Market Development Manager - Retail, Executive , Akron, Ohio

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