Marketing Manager
Company: SageSure
Location: Akron
Posted on: January 27, 2023
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Job Description:
Overview:SageSure, an innovation-focused insurance and
technology company, is seeking a Policyholder Marketing Manager who
will play a critical role in the company's future success by
developing and driving our policyholder marketing strategy. This
new role will be a leading voice for our customers, developing a
deep understanding of our policyholders, identifying new and
emerging opportunities, and ensuring high-quality delivery and
execution of core marketing campaigns and other innovation
activities designed to grow the business.A critical part of this
role will involve leading and developing SageSure's policyholder
marketing initiatives across many marketing mediums, and the ideal
candidate will have experience designing, implementing, tracking,
and optimizing campaigns heavy in digital mediums.What you'll be
doingDevelop an understanding of the policyholder mindset,
interest, buying triggers and journeyLead the company's
policyholder marketing strategy, building awareness and driving
demand for SageSure's products and servicesLead all aspects of
policyholder marketing campaigns, including digital marketing and
advertising, creative development and integrated communications
supportApply an analytical mindset in optimization efforts of all
initiatives and campaignsPartner with marketing leaders and other
business leaders to plan, develop and execute annual policyholder
marketing plansProactively provide visibility to policyholder
insights through the effective use of technology, marketing tools,
experience mapping and business analyticsMaintain knowledge of the
latest innovation in marketing with an eye for improving SageSure's
capabilitiesDevelop and lead marketing initiatives, as well as
coach others on how to think strategicallyWe're looking for someone
who hasHands-on experience working with or influencing: CRM
discussions, social media, paid media, email marketing via a
marketing automation platform, landing pages, and Google
AnalyticsThe ability to see the big picture while also working to
execute at the ground levelProfessional business presence and
acumen with comfort presenting to leaders and
executivesDetail-oriented with outstanding written and oral
communication and strong cross-functional collaboration skillsHigh
level of proficiency in Microsoft Office Suite applications
including Word, Excel, OutlookMinimum of a bachelor's degree in
marketing, business or related field5-8 years of experience working
within Digital and Consumer MarketingStrong B2B and D2C marketing
experienceAbility to find creative ways to impact our business by
driving strategic outcomes among policyholdersDevelops and leads
marketing initiatives, as well as coach others on how to think
strategicallyPassionate about new ideas and technology that will
continue to improve our capabilities with policyholder
marketingHighly preferred candidates also haveMarketing
Certifications - PCM, DMI, Google, Facebook, Etc.Experience with
TaskRay or other Project Management ToolsExperience with Salesforce
Marketing Cloud and Salesforce Sales CloudAbout SageSure:If shaping
the future of an industry sounds exciting, you'll love working at
SageSure! A Best Places to Work in Insurance Recipient for three
years in a row (2020-2022), SageSure is a managing general
underwriter leader and insurance technology innovator serving
disaster-prone areas. That means we sell insurance through our
proprietary technology platform in places other insurance companies
won't do business. Our success in delivering coverage in America's
most challenging markets is the result of our strategic focus to
understand and adequately price risk. We offer 50+ products in 14
states, serving over 400,000 policyholders while managing more than
$800 million in written premium. We have eight office
locations-Jersey City, NJ; Mountain View, CA;Chicago, IL;
Tallahassee, FL; Cincinnati, OH; Houston, TX; Mt. Laurel, NJ; and
Cheshire, CT-as well as numerous remote employees across the
country.We provide generous health benefits and perks, including
tuition reimbursement, wellness allowance, paid volunteer time off,
a matching 401K plan and more. SageSure fosters inclusion, creating
an environment where everyone can bring their whole self to work.
We're energetic, forward-thinking problem solvers; come join our
team! Formore information on SageSure opportunities, visit
www.Sagesure.Com/careers/.SageSure is an Equal Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, disability, veteran status, gender identity, national
origin or any other factor protected by applicable federal, state
or local laws.SageSure is only open to hiring remote candidates who
are residents in the following states: Alabama, Arizona, Arkansas,
California, Colorado, Connecticut, Delaware, District of Columbia,
Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana,
Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New
Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon,
Pennsylvania, Rhode Island, South Carolina, South Dakota,
Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin,
and Wyoming.
Keywords: SageSure, Akron , Marketing Manager, Executive , Akron, Ohio
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