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Digital Media Analyst

Company: The Goodyear Tire & Rubber Company
Location: Akron
Posted on: November 11, 2019

Job Description:

Sponsorship Available: No Relocation Assistance Available: No Goodyear. More Driven. About_The_Position The Paid Media Analyst will be responsible for driving execution for Paid Media Programs supporting Goodyear's ecommerce and company owned retail business. This hands-on role will be tasked with setup and optimization across relevant Paid Search engines all relevant paid search engines including Google, Bing and Yahoo. This role will also be tasked with setup and optimization of display media programs, including retargeting, partnerships and/or paid social programs. Primary_Responsibilities * Executes in-house Paid Search program, including bid optimization, budget management, ad copy creation, extensions and keyword development. Includes daily/weekly/monthly optimization towards budget and KPI goals * Executes display media programs, including placement, bids and creative optimization across the Google Display Network, retargeting platforms, programmatic partners and paid social platforms. * Stay abreast of industry and paid search trends by conducting research, engaging in training and attending industry events Required_Education_And_Experience * Bachelor s degree in a relevant field, such as Marketing, Advertising or Communications * 1-3 Years of experience managing and executing digital programs, including Paid Search Engine Marketing and/or Display Media programs Skills_And_Abilities * Proficiency with Microsoft Office, including mastery of Excel * Attention to detail and ability to multi-task * Analytical/organizational skills Goodyear is one of the world s largest tire companies. It employs about 65,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to *************************** Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity EEO is The Law - click here for more information

Keywords: The Goodyear Tire & Rubber Company, Akron , Digital Media Analyst, Advertising , Akron, Ohio

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