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Marketing Manager

Company: LSI Industries, Inc.
Location: Akron
Posted on: November 24, 2022

Job Description:

Build your Career with an Industry LeaderLSI's heritage spans more than 40 years, beginning in 1976 when the company was founded. The company employs about 1,400 people at 11 manufacturing plants in the U.S. and Canada and we continue to grow. Headquartered in Greater Cincinnati Ohio, LSI is a publicly held company traded on the NASDAQ Stock Exchange under the symbol LYTS. We manufacture commercial lighting solutions, advanced graphic and image solutions, digital and retail display solutions.We are looking for a Marketing Manager to support our Graphics team in Akron, Ohio.Akron, OH is where you'll find LSI's hub for for the Printed Retail Graphics & D--cor, Digital Solutions, and Adapt Program Implementation businesses. These businesses provide turnkey product and service solutions to the Grocery, Quick Serve Restaurant, Retail Petroleum & Convenience Store and Pharmacy vertical markets..SUMMARY:
The Marketing Manager leads all efforts associated with the development of marketing collateral, tradeshow management, public relations, video content, advertising, social media placements, website maintenance and development, sample cases, sales lead management, and other materials required to support new product development launches. An emphasis on supporting the unique message for targeted vertical markets will be primary focus for this position.ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Establishes strategic marketing communications plans to achieve objectives for products and services
  • Develops and executes comprehensive marketing communications plans and programs, both short and long range, to support sales and revenue objectives of organization
  • Develops and manages marketing communications budget
  • Plans and oversees advertising and promotion activities including print, online, social, electronic media, direct mail and trade shows/events
  • Determines agencies and suppliers of record and negotiates contract terms and conditions for major services
  • Serves as liaison with outside agencies on ongoing promotional campaigns
  • Oversees development and production of promotional and collateral materials and Sales support tools
  • Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities
  • Guides preparation of marketing activity reports and presents to executive management
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and eventsSUPERVISORY RESPONSIBILITIES:
    • This job has supervisory responsibilitiesEDUCATION AND/OR EXPERIENCE:
      • Bachelor's degree (B. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.Benefits:
        • 401(k)
        • Health insurance
        • Dental insurance
        • Vision insurance
        • Paid time offEEOCLSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Keywords: LSI Industries, Inc., Akron , Marketing Manager, Advertising , Akron, Ohio

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