Marketing Representative
Company: Majestic Home Health
Location: Akron
Posted on: June 24, 2022
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Job Description:
Job Title/Position: Marketing/Community Relations
RepresentativeReports to: Executive Director/AdministratorJob
Description Summary: Responsible for managing all aspects of
organization marketing/sales including managing the members of the
marketing/sales team, establishing and maintaining positive
relationships with the customers and referral sources, responding
to customer requests and concerns, fand negotiating service
contracts with managed care organizations, government agencies, and
other payers.Essential Job Functions/Responsibilities1. Directs all
daily marketing operations including providing direct oversight of
the establishment and implementation of marketing/sales
initiatives.2. Assures that staff understanding and adhere to all
laws, statutes and regulation regarding anti-kickback, lawful
marketing activities (gifts and services), patient solicitations,
and accurate marketing materials.3. Ensures maximum third-party
reimbursement through effective negotiation of service contracts
with managed care organizations, government agencies, and other
payers.4. Assists the Executive Director/Administrator in
establishing organization volume projections in the annual budget
and in establishing allocations for the marketing department.
Monitors allocation of resources according to budgetary
limitations.5. Continuously conducts market assessments and
develops a comprehensive marketing plan designed to meet budgetary
volume projections.6. Employs marketing and promotional initiative
to achieve budgetary volume projections.7. Establishes and
maintains positive working relationships with current and potential
referral and payer sources.8. Negotiates service pricing with
insurances Case Managers and other payers withing established
financial and credit parameters.9. Builds and monitors community,
customer, payer, and patient perceptions of Majestic Home Health,
LLC as a high-quality provider of services.10. Provides leadership
in strategic planning, including identifying opportunities for
additional or improved services to address customer needs.11.
Maintains comprehensive working knowledge of Majestic Home Health,
LLC markets including government agencies, major payer groups, key
referral sources, and competitor's market positioning.12. Maintains
comprehensive working knowledge in the field of marketing and
shares information with appropriate organization personnel.13.
Maintains comprehensive working knowledge of community resources
and assists customers in accessing community resources should
series not be provided by Majestic Home Health, LLC.14. Monitors
and reports cost-effectiveness of marketing efforts.Position
Qualifications1. Home Health experience a MUST.2. Professional
referral marketing experience in the healthcare industry
required.3. Undergraduate degree preferred in Health Care,
Marketing, Business Administration, or related field.4.
Demonstrated ability to supervise and direct professional and
administrative personnel5. Ability to market diligently and deal
tactfully with customers and the community6. Knowledge of corporate
business management7. Demonstrates excellent communications,
negotiation, and public relations skills.8. Demonstrates autonomy,
organization, diligence, flexibility, and cooperation in performing
job responsibilities.
Keywords: Majestic Home Health, Akron , Marketing Representative, Advertising , Akron, Ohio
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