Marketing Representative

Company: Majestic Home Health
Location: Akron
Posted on: June 24, 2022

Job Description:

Job Title/Position: Marketing/Community Relations RepresentativeReports to: Executive Director/AdministratorJob Description Summary: Responsible for managing all aspects of organization marketing/sales including managing the members of the marketing/sales team, establishing and maintaining positive relationships with the customers and referral sources, responding to customer requests and concerns, fand negotiating service contracts with managed care organizations, government agencies, and other payers.Essential Job Functions/Responsibilities1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.2. Assures that staff understanding and adhere to all laws, statutes and regulation regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitations, and accurate marketing materials.3. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.4. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.5. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.6. Employs marketing and promotional initiative to achieve budgetary volume projections.7. Establishes and maintains positive working relationships with current and potential referral and payer sources.8. Negotiates service pricing with insurances Case Managers and other payers withing established financial and credit parameters.9. Builds and monitors community, customer, payer, and patient perceptions of Majestic Home Health, LLC as a high-quality provider of services.10. Provides leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.11. Maintains comprehensive working knowledge of Majestic Home Health, LLC markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.12. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.13. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should series not be provided by Majestic Home Health, LLC.14. Monitors and reports cost-effectiveness of marketing efforts.Position Qualifications1. Home Health experience a MUST.2. Professional referral marketing experience in the healthcare industry required.3. Undergraduate degree preferred in Health Care, Marketing, Business Administration, or related field.4. Demonstrated ability to supervise and direct professional and administrative personnel5. Ability to market diligently and deal tactfully with customers and the community6. Knowledge of corporate business management7. Demonstrates excellent communications, negotiation, and public relations skills.8. Demonstrates autonomy, organization, diligence, flexibility, and cooperation in performing job responsibilities.

Keywords: Majestic Home Health, Akron , Marketing Representative, Advertising , Akron, Ohio