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Email Marketing Specialist

Company: Universal Screen Arts Inc
Location: Hudson
Posted on: April 9, 2021

Job Description:

--- Ensure all aspects of email content are planned, communicated and implemented in a timely and accurate manner.
--- Coordinate with merchandising, creative, and marketing teams to conceptualize, design, create, test and report on email marketing programs.
--- Create and maintain email marketing calendar and production workflow by developing content themes and subject lines, and ensuring input from merchandising teams is included and accurate.
--- Work with design team to ensure accuracy of creative and coding. Guide design team throughout the creative and deployment processes.
--- Develop and manage A/B testing campaigns for continuous program improvement.
--- Support list management and segmentation strategy with a data driven approach.
--- Monitor list health and offer strategy to maintain and improve, including implementing routine list hygiene measures.
--- Support behavior-based triggered automation campaigns to promote hyper targeted messaging.
--- Work closely with email service provider (ESP) to troubleshoot, optimize, implement change requests and submit and complete support ticket requests.
--- Work with internal and external data management resources to understand the comprehensive data flow process and be able to identify issues and troubleshoot.
--- Ensure promotion codes and fine print conditions are in place and accurate. Ensure landing pages are complete and accurate.
--- Stay abreast of email best practices, including deliverability, segmentation, mobile experience and engagement.
--- Pull and analyze KPI reporting, identify and share key learnings with marketing team.
--- Proven experience with email project management, from theme creation to development to testing (experience with Smartsheet preferred but not required).
--- Must have ability to manage multiple projects in a fast-paced environment.
--- Must be extremely detail oriented and organized.
--- 5+ years of experience in email marketing. Experience direct project management email marketing and automation platforms is a must.
--- Demonstrable experience with data management tools and techniques, including SQL queries, pivot tables, and Vlookups.
--- Experience with other digital channels such as paid search, social, affiliate and SEO is a plus.
--- Familiarity with phpMyAdmin is a plus.
--- Working knowledge of HTML and CSS, including mobile. Knowledge of Smarty is preferred.
--- Familiarity with Adobe Creative Suite or similar applications is a plus.
--- B2C multi-brand or agency experience preferred.
--- Bachelor's degree in marketing, advertising, communications or other relevant field.

Keywords: Universal Screen Arts Inc, Akron , Email Marketing Specialist, Advertising , Hudson, Ohio

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