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Copywriter

Company: The J. M. Smucker Company
Location: Akron
Posted on: May 16, 2020

Job Description:

The J.M. Smucker Company has a unique culture rooted in our Basic Beliefs, strengthened by Our Commitment to Each Other and perpetuated by the creation of an environment that leads to the continued growth of our employees.

Inspired by more than 120 years of business success and five generations of family leadership, The J. M. Smucker Company makes food that people and pets love. The Company s portfolio of 40+ brands, which are found in 90 percent of U.S. homes and countless restaurants, includes iconic products consumers have always loved such as Folgers , Jif and Milk-Bone plus new favorites like Caf Bustelo , Smucker s Uncrustables and Rachael Ray Nutrish . Over the past two decades, the Company has grown rapidly by thoughtfully acquiring leading and emerging brands, while ensuring the business has a positive impact on its 7,000+ employees, the communities it is a part of and the planet. For more information about The J. M. Smucker Company, visit https://jmsmucker.com.

TITLE

Copywriter

LOCATION

Orrville, OH

REPORTS TO

Director, Creative Services

POSITION SUMMARY

The Copywriter will be a key member of the in-house creative team, working closely with Designers/Art Directors, Content Producers/Project Managers and colleagues from other departments to serve internal clients. This individual will be responsible for writing and editing both B2C and B2B copy for a variety of consumer foods, coffee and pet food/treat brands, often conducting SEO keyword research and factual research before writing. Assignments will span a wide range of media, such as social media, brand websites, e-commerce sites (Amazon, Chewy, etc.), print ads, videos, digital display ads and in-store materials. This individual will need to artfully balance writing for both search engines and people simultaneously, while keeping up with the evolution of best practices by platform.

KEY RESPONSIBILITIES

* Works independently and with other team members to brainstorm ideas, develop unique concepts and craft messaging against defined strategies

* Develops, edits and optimizes copy for a wide range of media, including but not limited to social media posts and ads, display (banner) ads, brand websites and ecommerce websites; also presents this work to internal clients

* Leverages SEO best practices to improve search rankings

* Researches, fact-checks and proofreads writing to ensure high-quality outputs aligned with our brands tone, voice and other standards

* Uses data-driven insights to continuously improve writing

SELECTION CRITERIA

Education

* A Bachelor s Degree is preferred

Experience

* At least 5 years of full-time copywriting experience (agency or in-house) is required

* SEO copywriting experience

* Experience writing for social media (especially Facebook, Instagram and Twitter)

Other

* Excellent creative writing skills and impeccable English grammar

* Strategic mindset and critical thinking skills

* Attention to detail and solid self-editing skills

* Strong organizational and time-management skills

* Team player who takes initiative when needed

* Ability to explain recommendations articulately and professionally with strategic rationale

* Proficiency in Microsoft Word, PowerPoint, Excel and Outlook, as well as SEO keyword research tools

* Diverse portfolio showing an ability to write effectively in a wide range of tones and for any type of media

* Strong knowledge of current SEO best practices

* SEO keyword research skills

* Demonstrated ability to write content that is both search-optimized and compelling to the audience

#LI-123.

The J. M. Smucker Company (the Company ) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.

Keywords: The J. M. Smucker Company, Akron , Copywriter, Advertising , Akron, Ohio

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