Copywriter

Company: GOJO
Location: Akron
Posted on: March 25, 2020

Job Description:

Information about #20590 Copywriter
Work Location: GOJO Plaza, Akron, OH

GOJO Industries, inventor of PURELL-- branded health and well-being solutions, is the global leader in Healthy Skin and Healthy Places - a force making businesses, institutions, and society stronger. A purpose-driven family enterprise, GOJO and its employees come to work each day with the collective purpose of "Saving lives and making life better through Well-Being Solutions."

GOJO has distinguished itself through its focus and investment in market-led innovation and sustainability. Company headquarters are in Akron, Ohio with two nearby manufacturing and distribution centers and three manufacturing centers in France. GOJO and PURELL branded products are distributed in more than 80 countries with six regional locations including North America, Europe, Australia, and Japan.

Role Purpose

Develops copy for a variety of markets and supports other writers with assigned projects. The Copywriter is responsible for adhering to brand standards and developing copy and messaging that enhances marketing material through best practices. Project work includes copy creation for: B2B sell sheets, market-specific collateral materials, tradeshow messaging, blog creation, scripting, web page updates, social media posts, banner ads, email marketing initatives and editing white papers/studies into campaign-appropriate materials.
Essential Functions and Responsibilities

--- Develops effective copy rooted in strategic thinking for marketing communications

--- Demonstrates the ability to learn and develop areas of inexperience to better enhance the capabilities of the content

--- Balances a variety of writing assignments for multiple internal clients within a quickturn, agency-based environment

--- Understands navigating a CMS and tracking projects from kick-off to completion

--- Works collaboratively or individually based on assignment - is an independent thinker with a team-first mentality

--- Writes with a consistent, strategic tone that reflects the voice of the brand

--- Concepts and brainstorms new ideas with current, proven thought strategies

--- Performs interviews with subject matter experts for thought-leadership initatives

--- Uses writing best practices to relate to B2B audiences through traditional, social and digital communications

--- Amplifies SEO efforts and a willingness to help evolve SEO processes

--- Follows GOJO writing standards and has keen ability to source materials

--- Assists with repurposing existing, out-dated materials

--- Experience with web page creation, long-form blog writing, ebooks and email marketing campaigns

--- Has exceptional spelling, grammar, editing and proofreading skills
Education and Experience

BA or BS in Marketing, English, Communications, Journalism or related field with two to four (2-4) years

experience, preferably in an ad agency environment, with focus on integrated business-to-business

marketing communications programs.

Knowledge of MS Office, Adobe Acrobat, HubSpot and/or WordPress.
Supervision/Coordination

• 
  
  
• Collaborates with Graphic Designers, Internet Marketing Team, internal customers of Marketing Services throughout the Enterprise and outside agencies as needed. Directs freelance resources in writing assignments on an as needed basis.
  
  
  
  Travel Requirements
  
  Travel between campus locations in Northeast Ohio as needed
  To Apply:
  
  To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.
  
  Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.

Keywords: GOJO, Akron , Copywriter, Advertising , Akron, Ohio